I've spent 12 years in the fitness industry: finding sites, negotiating leases, building capex budgets and opening clubs. I'll help you get the numbers right before you commit, not after.

Capex built on the best case, with no real contingency
A lease signed without negotiating rent-free period, handover condition or break clause
A ramp-up that assumes month 12 membership in month 3
Partners investing before agreeing who funds overruns and how to exit
1. Site and lease review: what to push back on before you sign.
2. Feasibility and capex: the real cost to open, including pre-opening and contingency.
3. Financial model and investor deck: membership ramp-up, break-even and returns your investors can test.
4. Structure and shareholders' agreement: investor-operator terms, SPVs for multi-site plans.
5. Pre-opening and launch: pre-sales targets, pricing, staffing budget and cash runway.
6. Ongoing fractional CFO: monthly reporting, deferred revenue, KPIs and board packs once you're open.
Big-box gyms · Boutique studios (reformer Pilates, yoga, boxing, cycling) · Functional and HYROX · Wellness and recovery · Franchises · Multi-site groups
Capex reality check: an expansion budget was about 40% short. I rebuilt it from the ground up; the final spend landed close to my forecast and the project opened without a cash crisis.
Investor-operator venture: recommended a separate investor company to allow multi-site growth, drafted the shareholders' agreement, built the business plan and negotiated the first lease.
Former finance lead at a multi-brand Dubai fitness group for eight years (2015-2023).
A pre-lease checklist covering capex, break-even members, cash runway and the questions to ask before you sign.
The formula and a worked example for working out break-even utilisation at a reformer Pilates studio.
Why your cash and your revenue tell different stories with annual memberships, and what to do about it.
WhatsApp +971 52 520 4986 · connect@empaccountax.com
Not fitness-specific? See my general fractional CFO services →