Senior finance leadership a few days a month. I'm Farrukh Amin, a Chartered Accountant and former EY manager who has also opened and run gyms. I help owners and investors make better decisions with their numbers.
FCA · Ex-EY · 20 years in finance · UAE, KSA and Africa
You're making pricing and hiring decisions on gut feel
Profitable on paper, but the bank balance keeps surprising you
A bank or investor asked for a forecast you don't trust
Monthly reports arrive late and nobody uses them
You're planning a new site, an expansion or a raise
Your bookkeeper is doing a CFO's job
I started my career at EY, spending five years on audits, internal controls and risk advisory, including work for banks and the stock exchange. Since then I've led finance for a listed manufacturer and, for eight years, a multi-brand fitness and lifestyle group in Dubai.
Along the way I did more than the numbers. I found sites, negotiated leases, opened gyms and studios, and saw where the money really goes. Today I work as a fractional CFO for businesses in the UAE, Saudi Arabia and Africa, through my firm EMP AccounTax.
What clients get: someone who can fix the finance function himself, structure the deal and sit with the board, not a consultant who hands the work to someone else.
Fractional CFO retainer: monthly reporting, cash flow, KPIs, budgets and board packs, a few days a month.
Fundraising and investor decks: financial models, pitch decks and bank presentations that hold up under questions.
Feasibility studies and business plans: for new sites, concepts and expansions, built on how the business really runs.
Valuations: DCF and market-multiple valuations for raises, partner exits and acquisitions.
Deal structure and shareholders' agreements: investor-operator structures, SPVs, exit and funding terms.
Controls, ERP and governance: finance teams, policies, ERP set-up and audit readiness.
Opening or growing a gym or studio? See gym and studio advisory →
AED 50m
Bank financing secured for a Dubai fitness and lifestyle group, backed by a finance function and forecasts lenders could rely on
40% → 60%+
Member retention improvement at a multi-site fitness group
20%
Operating cost reduction at the same group
40%
Capex gap caught in an expansion budget; rebuilt from the ground up so the final spend landed close to forecast and the project opened without a cash crisis
Investor–operator venture: recommended a separate investor company to allow multi-site growth, drafted the shareholders' agreement, built the business plan and negotiated the first lease.
Client names withheld for confidentiality.
1. Diagnostic: a short review of your numbers, systems, team and priorities. We agree what matters before agreeing a scope.
2. Fix: more days while the finance function is built or repaired.
3. Run: a steady monthly rhythm of close, review, forecast and board meeting.
Ongoing work is a monthly retainer. One-off projects such as a valuation or a fundraising model are fixed fee. I work hybrid: remote day to day, on site for board, bank and investor meetings.
Fees are agreed after the diagnostic, based on the days you need.
Fitness and wellness · Restaurants and F&B · Events · Multi-site consumer brands · Manufacturing · Professional services
A short checklist to tell whether your finance function is ready for the next stage, with the ten questions I ask first.
Run a gym or studio?
Three free guides for owners, covering lease terms, studio break-even, and membership revenue.
Three free guides for owners →A 20-minute call, no obligation. Tell me where the business is and I'll tell you honestly whether I can help.
Book a 20-minute callWhatsApp +971 52 520 4986 · connect@empaccountax.com · LinkedIn